Machinima’s Big Push Starts with Good Writers

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Machinima has remained pretty much fringe area of the web video world with a few exceptions – most notable being the success of the series “Red Vs. Blue.”

Now this, via TubeFilter:

Machinima.com, flush with cash after recently raising $3.85 million in capital, has announced the Machinima Comedy Lab, where the site is bringing on fifteen traditional TV writers, each to develop a comedy web series pilots. The series will be greenlit for up to four episodes each before they decide whether to further produce the series.”

What I find so smart about this move is that a group best known for what they do in terms of pushing the technical aspects of the genre forward are putting a real investment into writers who will be able to, I hope, take this great form of extremely low-cost animation to a wider audience.

Good Stuff!

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