I was at Whole Foods today, the incredibly crowded one in the Time Warner Center, and noticed that there were ads running on the screen next to the display of the items I purchased.
For just a moment, it looked like the ads were actually related to what I was buying. I quickly noticed this was not the case but that there were just five or six ads in rotation.
Strikes me as a huge missed opportunity. There they are scanning every item I am buying so how hard would it be to have that information cross-referenced with the available ads and run ads that actually related to what I was buying.
Sure, I am done shopping for today but what a perfect time to plant an idea in my head for next time.
So, Whole Foods, link that scanner to the ad-delivery program and you might increase those sales in these tough times for no additional cost.