Sure, it’s easy to pick on Microsoft, what with Apple making all those clever “I’m a Mac” ads (not to mention all those clever products). Still, it is hard to cut them much slack when you see something as monumentally lame as this long-form ad for their new DIY song-making software, Songsmith:
The saddest part is that the software is at least marginally cool. It certainly doesn’t replace authentic songwriting but it could be fun in a RockBand / Guitar Hero sort of way.
It’s hard to decide what is most surprising – that some company would actually pitch this as a way to sell Songsmith or that Microsoft execs allowed the video to be distributed once they saw the final results.
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