I have to shake my head in utter bewilderment when it comes to how the networks are fighting to come to grips with distribution in the digital age.
While sites like Hulu and apps like Boxee are great steps, they still make it impossible to watch shows outside of a stable WiFi hotspot. What is this great fear of portability all about? Why can I watch the show on my computer but not my iPhone. Why can I watch it in my apartment but not on the subway.
Obviously, there is a pretty simple way for me to solve this problem: if I want to take a show with me I download it from a BitTorrent site like PirateBay. There I can get the complete episode in an open format that I can covert easily and move to my iPhone. I also get the episode completely commercial-free.
What leaves me baffled is why the networks don’t simply offer a downloadable version with embedded ads. Sure, I like ad-free but I’d rather get my entertainment through approved channels if possible. Just like I, and many others, are happy to put up with ads on Hulu in exchange for free content, the same would go for content I download.
Instead, in some vain attempt to, um, protect their DVD sales(?) they force me to go get content from a “pirate” site and lose the potential ad revenue, too.