Big Brother is Watching You Watching TV

Image representing TruMedia as depicted in Cru...
Image via CrunchBase

Been hearing about different versions of TV that watches you and here is the latest, via PSFK:

TruMedia Technologies and Studio IMC have developed technology that enables electronic advertisements to evaluate the age and gender of their audiences and track how long individuals are watching these ads. The technology utilizes small sensors or cameras that are embedded in or around video screens in combination with facial recognition software that manufacturers claim can accurately determine gender 85 to 90 percent of the time.

The question becomes, not when these technologies will be in homes, but what it will take for people to opt-in to using the “service.”  What would your cable provider need to offer you so that they could watch your every move and the moves of anyone who dares enter your living room?

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