ABCFamily.com Comes Up with an “Alibi”

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Sometime I wonder if I post things just to come up with a Variety-speak headline.

Anyhow, just watched episode one of “My Alibi” on ABCFamily.com (see below).  This was a pick-up for ABC of an existing show from Take180 which tries to elicit audience participation in the form of cliffhangers with resolutions that can be voted on.

The production value is decent and the casting of a 90210-alum can’t hurt but I am not convinced that this sort of simplistic interaction is going to be the hook for a webseries aimed at teens and tweens (or anyone else, really).  Primarily, these interactions tend to hurt the actual story since so many alternatives must be conceived and, at times, produced, even if they aren’t the most satisfying or dramatic direction, due to fan interferance.

Instead, webseries need to find more innovative and immersive ways to get audiences involved OR create a passive story that is good enough to stand on its own.  “MyAlibi” falls into a bit of an unfortunate gap between these two solutions.

Vodpod videos no longer available.

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