The general thinking I’ve always heard is that magazines like SEVENTEEN and TEEN VOGUE are read not by 17-year-olds but more by ‘tweens in the 11-15 range. While it might be true that these mags have some readers in that realm, the truth is pretty surprising (via FolioMag):
“Despite repeated calls for the print magazine industry to capture younger readers, just 38 of the 255 studied by MRI can claim their readers’ median age to be within the coveted 18-to-34-year-old demographic. Teen Vogue (23.8), Cosmo Girl (24.1) and Seventeen (25.5), not surprisingly, have, on average, the youngest readers; Game Informer (26.1) and Xbox (27.3) round out the top five.”
That’s right, the median age for readers of Teen Girl Magazines is somewhere in the mid-20’s. One thing this means for content creators is never assume you know who your audience is – you must do the research or risk missing the key demo you’ve actually targeted.