The billionaire-owner of an NBA franchise interviewed the man who once ran Disney about value and future of web content. This is probably more important for the fact that these two guys think this is a serious area to be discussing than what they actually discussed.
However, PaidContent has some coverage for all of us. A few highlights for me:
“The time is right… we’re going to along for awhile and maybe make a little money… and then all of the sudden we’re going to wake up and then professionally driven content for the internet is going to explode.”
“If you take the position that you’re going to own all your own content, you’re going to end up with nothing.”
CNet has further coverage on the talk and some interesting information on the just-released new webisodic from Eisner called The All-For-Nots.
“There are no rules yet, Eisner said, to the point where company strategies can change erratically and make the process all the more complicated. For example, he said, the distribution strategy for The All-for-Nots will be different from Prom Queen because potential content distribution partners didn’t present them with the same deals.
“Every time you go to a MySpace or MSN or YouTube or Google, every month, they change the strategy,” Eisner said. “People actually paid us money (for Prom Queen).” With The All-for-Nots, he explained, some of the same content partners had wanted Vuguru to pay them and then get the money back through advertising revenue sharing.
So the content partners this time–which include Bebo, Imeem, YouTube, Hulu, Veoh (which counts Eisner among its board of directors), and Mark Cuban’s HDNet–will be a different set, but Eisner said he doesn’t care, as long as it’s distributed to plenty of eyeballs. “We have to go it any way we can go. We start at the top, we start at the bottom, we start at the sides.” That’s certainly start-up rhetoric.”
Good to hear he’s having all the same problems with his show as every other content creator out there.