According to a post on NewTeeVee:
Regardless of how many ads were shown, 90 percent of ABC.com viewers continued to say they’d rather get the show for free than pay to get it without ads.
Why aren’t the TV networks releasing copies of their shows to pirate sites complete with the ads built in? While I do love my ad-free TV torrents, I tend to watch on Boxee even with the ads since there is simply no wait. However, I miss being able to download and watch the show on other devices or outside of a wifi hotspot.
I think most people would be perfectly ok with downloading a show with the ads built in. Sure, one could fast-forward past them but most people don’t bother, especially if the ads are short and varied.
Not only would the networks actually get to show advertisers an ever larger pool of eyeballs but they would be putting the pirates right out of business.
Just thinking aloud…
As YouTube has expanded it’s offering to video posters, some video posters are getting pretty damn creative AND smart.
A new (probably short-lived) YouTube sensation is a clever re-imagining of StreetFighter using the “annotations” feature to turn it into a sort of “choose-your-own-adventure” and as NewTeeVee says, it’s paying off big-time.
Uploaded last week, YouTube Street Fighter videos have already garnered well over 5 million views, and counting. That’s not just due to gamer nostalgia over the coin arcade classic, or because it’s currently featured on YouTube’s home page. A lot of the views are generated by the way the videos were made.
Aside from being clever, the way in which the videos are linked creates an incredible number of views. This is great for YouTube and the video producer who are collecting a pretty outrageous CPM:
After the first week it went online, Boivin told me by email, the videos had earned him $5,000 in YouTube advertising revenue.
Unfortunately, it is a total ripoff for the advertiser as viewers spend 10-30 seconds on each page and there is barely time for an ad to pop up, let alone be seen and absorbed. So, while I totally applaud the creativity and the cashification I wonder how advertisers will be responding…
Wow, NewTeeVee’s Chris Albrecht is on a tear. First, he has this rather tongue-in-cheek guide for those looking to make their own funny web videos:
“1. Use Webcams
Your show is online, and so is your character, thanks to your webcam! So meta. Sure, this method of storytelling has lost all its novelty, but what better way to dispense with showing us any action than by having the main character describe the action in their vlog?
Steal from: lonelygirl15, Dorm Life, quarterlife”
He’s got five more gems in the post.
Then Chris is on BeetTV with some more thoughts on this developing genre and let’s just say he’s not all that impressed. His main feeling is that there is certainly a glut right now of comedy-centric sites and that this leads to a lot of scattershot content.
Check out the whole interview here.
NewTeeVee has an interview with John Herman, the creator of the new web series Gravityland.
“With Gravityland there are so many ways for viewers to get involved that it recreates that feeling for me. It is a new level of intimacy that I don’t think is representative in a lot of entertainment.”
The idea is to give viewers multiple ways to interact with the cast and the story. The interview is a good read but I have to say I was not especially taken with the two episodes of Gravityland that have been posted so far. They remind me of early indie film, but not in an especially good way.
NewTeeVee is reporting about another entrant into the web video metrics game. If web video is going to become a serious advertising venue than the metrics have to improve.
“…a raft of new companies like TubeMogul and Visible Measures have launched in the past few months, joining companies like Brightcove, which has been providing this with video delivery for several years, and Google Analytics, which recently unveiled an event model that tracks user actions such as interacting with a video player.
Now web analytics giant Omniture is getting into the game. The firm hopes that by tying video player interaction to visitor outcomes, it can give marketers back some of the visibility they’ve lost, helping them to better understand the effectiveness of online video.”
This is going to be a major part of the story when it comes to the business of web video. Alongside search, aggregation and curating, metrics is gonna be huge.
Chris Albrecht over at NewTeeVee noticed that Eisner is trying to limit the distribution to his PromQueen follow-up, The All-for-Nots, to the United States, allowing him to better control later worldwide distribution.
This clearly flies in the face of the nature of the internet and leads Chris to say:
“It would just be nice if new media moguls could take the innovation they bring to developing new media shows and apply it to how they distribute new media shows.”
William Morris is one of the oldest talent agencies in the land so the fact that they’ve set up a multi-million-dollar fund to invest in online companies is a small sign that this isn’t another bubble.
According to the NYT:
“On Monday, the William Morris Agency, the Hollywood talent shop, will announce that it is teaming up with the Silicon Valley venture capital firms Accel Partners and Venrock to invest in digital media start-up companies based in Southern California. What makes the combination unusual, though, is the addition of AT&T as a limited partner.”
Though, as NewTeeVee points out:
“Don’t be looking for massive money: investments will range from $250,000 to millions of dollars. The total fund size is in the “tens of millions” so they’re not going to blow it all on one company.”
I think the big thing here is that mobile companies are seeking ways to get more video to their customers. One hopes this will push the technology forward to a place that is at least close to the sort of coverage provided in many parts of Asia, where watching video on a mobile phone is commonplace.