Two stories caught my attention, both of which add evidence to the idea that giving your content away for free can actually increase your overall potential for montization – or as I like to say, Cashification.
First, Mashable has some follow-up to Monty Python’s innovative approach to combatting pirated clips on YouTube – they made their own YouTube channel where they posted everything they’d ever done for free. They also provided links to the actual DVDs and CDs for sales at Amazon and iTunes. Can you guess what happened next?
Monty Python’s DVDs climbed to No. 2 on Amazon’s Movies & TV bestsellers list, with increased sales of 23,000 percent.
Still not convinced. How about this from TechDirt in their story about idpendent musician Coery Smith, who both offers his music for download free on his own site and for money via iTunes:
However, as an experiment, they took down the free tracks from Corey’s website for a period of time last summer… and sales on iTunes went down. Once again, this proves how ridiculous the claim is that free songs somehow cannibalize sales.
The fact that there are so many stories like these makes it ever more difficult to accept the current business practices of the major music labels and studios. While they spend more time and money on hunting down and prosecuting their one-time customers their current customers are running our of patience and will jump ship, too.
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