Over on BoingBoing, Xeni Jardin was all excited about a video on YouTube featuring what she thought was a great homemade remake of the famous Indiana Jones boulder scene but…
“Jacob Appelbaum was one of many folks who went to see the new Indiana Jones movie, and hated it. About this internet video, in which a giant Lego-covered styrofoam boulder hurls towards hapless victims, he says, “I was happy to see that someone else was as nostalgic as me.” UPDATE: oh nooooooes, we have been duped by a sneaky viral marketing campaign. I HATE YOU INTERNET MARKETERS. Take this conversation and shove it.”
Yes, Lego was trying their hand at the viral marketing game and it looks like they’ve been burned. How did they get burned, you ask? Well, it turns out that a lot of internet users have lots of free time to poke holes in any alibi:
“The YouTube account holder google’s to an “office food blog” which shows him in the background of BSSP. They have the LucasArts games account. They’re located on Liberty Way which I’ve worked in the same building and recognized it from the photos.”
Let that be a warning to all those marketers out there hoping to go stealth. The real question is whether or not this revelation actually hurts the potential of this campaign.
Oh, here’s the video: