Quick, Guess the Average Age of a Teen Vogue Reader

The general thinking I’ve always heard is that magazines like SEVENTEEN and TEEN VOGUE are read not by 17-year-olds but more by ‘tweens in the 11-15 range.  While it might be true that these mags have some readers in that realm, the truth is pretty surprising (via FolioMag):

“Despite repeated calls for the print magazine industry to capture younger readers, just 38 of the 255 studied by MRI can claim their readers’ median age to be within the coveted 18-to-34-year-old demographic. Teen Vogue (23.8), Cosmo Girl (24.1) and Seventeen (25.5), not surprisingly, have, on average, the youngest readers; Game Informer (26.1) and Xbox (27.3) round out the top five.”

That’s right, the median age for readers of Teen Girl Magazines is somewhere in the mid-20’s.  One thing this means for content creators is never assume you know who your audience is – you must do the research or risk missing the key demo you’ve actually targeted.

Advertisements

Leave a comment

Filed under Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s